LANCEIS BRAND COMMUNICATIONS ABOUT
‘Joobin truly is a dream-weaver, and his words are the thread.’
ALAN EDWARDS, PR Week Hall of Fame Member, founder of The Outside Organisation, and author of I Was There: Dispatches from a Life in Rock and Roll
ALAN EDWARDS, PR Week Hall of Fame Member, founder of The Outside Organisation, and author of I Was There: Dispatches from a Life in Rock and Roll
‘[A] leading figure in the art world.’
NEWSWEEK
NEWSWEEK
‘[Joobin’s] articles are brilliant and so well-researched.’
BIBA founder BARBARA HULANICKI, OBE
BIBA founder BARBARA HULANICKI, OBE
‘[Joobin’s] poems are pure poetry ... They speak to all the senses.’
CHRISTIAN LACROIX
CHRISTIAN LACROIX
All Joobin has ever wanted to do is create beautiful things that move others.
As a little boy, he drew pictures that were passed around the classroom. As a teenager, he penned love lyrics while plotting to set the world on fire with his electric guitar. These days, he tell stories (although he still wants to be Keith Richards).
When he’s not telling stories of his own, he helps brands tell stories their audiences want to hear — and that inspire them to take action.
In addition to his work in strategic communication, Joobin has an extensive background in journalism. He has written for publications like The New York Times, The Washington Post, the BBC, CNN, The Guardian, The Financial Times, GQ, Forbes, and The Economist, amongst many such others, and, between 2012 and 2018, creatively directed and edited the acclaimed arts review Reorient. He is also the author of numerous books.
Icons like John Malkovich, Ronnie Wood, Kenzo Takada, Dries Van Noten, Johnny Marr, and Salma Hayek have spoken with Joobin for his stories, and he has himself been the subject of interviews with publications including Monocle, The Art Newspaper, and Newsweek, which referred to him as a ‘leading figure in the art world’ in 2015.
SHAHDAD BEKHRAD
After running his own architecture and civil engineering firm (and, later, wealth advisory practice), Shahdad turned his attention to international business. For over a decade, he managed a cosmeceutical and image-enhancement company in Dubai, and for nearly another decade served high-net-worth individuals as the owner of a contemporary art consultancy.
Lanceis aside, Shahdad provides management consulting to various organisations.
‘… Most people … think the lives they are living are actual screenplays or theatre pieces. … I have seen people stop in their tracks for a moment and wonder where the plot is …’
Aspinal of London
Assante Capital Management
Copernicus Atmosphere Monitoring Service
Corinthia Hotels
Delegation of the European Union to the United Kingdom
Don Julio
European Commission
European External Action Service
Fondation Behnam Bakhtiar
ICF Next
Books + Editorial
Books + Book Concepts · Copywriting · Ghostwriting · Taglines · Advertorials · Articles · Press Releases · Video + Radio Scripts · Annual Reports
Books + Book Concepts · Copywriting · Ghostwriting · Taglines · Advertorials · Articles · Press Releases · Video + Radio Scripts · Annual Reports
Brand Strategy
Purpose · Personality · Messaging · Story · Naming · Manifesto
Purpose · Personality · Messaging · Story · Naming · Manifesto
Campaign Assets
Key Messages · Concept · Story · Content Strategy + Content · Creative Assets
Key Messages · Concept · Story · Content Strategy + Content · Creative Assets
Presentation Consulting
Speeches · Slide Decks
Lanceis Inc.
(Formerly Reorient Media Inc.)
180 University Ave.
Toronto, CA M5H 0A2
Corporation #: 834671-2
© 2025
(Formerly Reorient Media Inc.)
180 University Ave.
Toronto, CA M5H 0A2
Corporation #: 834671-2
© 2025